Key Points
- Superdrug plans to refit 60 stores and open 30 new branches in 2026, expanding its physical retail presence.
- The expansion will create approximately 600 new jobs across England, Scotland and Wales.
- New stores will feature Beauty Studios, luxury fragrance counters, nurse-led clinics and enhanced pharmacies.
- Confirmed locations include Leeds, Dundee, Kilmarnock, Crawley and Cwmbran.
Edinburgh (Edinburgh Daily News) February 17, 2026 – Superdrug is rolling out significant upgrades to its store network, including refits to dozens of branches and new openings as part of a major physical retail push.
The health and beauty retailer, which operates over 780 stores across the UK and Ireland, aims to enhance customer experiences through experiential retail features in the updated and new locations.
What is Superdrug’s new store system?
Superdrug’s new system emphasises large-format, experience-led stores designed to immerse, inform and engage customers beyond traditional health and beauty shopping. According to Global Cosmetics News, the stores will incorporate Superdrug Beauty Studios offering treatments such as ear piercing, manicures and eyebrow threading, alongside luxury fragrance counters and nurse-led clinics for face-to-face healthcare services.
Retail Systems reports that pharmacies in these locations will provide personalised, professional healthcare guidance, forming a key part of the retailer’s Online + Offline strategy to boost engagement in the health and beauty category.
How will this rollout impact jobs and locations?
The initiative includes opening 30 new stores in retail parks and destination sites across England, Scotland and Wales, with confirmed openings at Dundee Gallagher Retail Park, Kilmarnock Retail Park, White Rose Leeds, Crawley and Cwmbran Retail Park. Cosmetics Business notes additional sites such as East Kilbride, Strathkelvin Retail Park and Waterlooville Retail Park.
Which areas will see the most development?
Superdrug’s property director Clare Jennings stated the expansion responds to strong consumer demand for service-driven physical retail. She highlighted that the stores will create destinations bringing beauty, healthcare and treatments under one roof, while generating around 600 new jobs and career opportunities.
What are the next steps for Superdrug’s expansion?
In addition to the 30 new openings, Superdrug will invest in 60 store refits throughout 2026, prioritising staff training and development to support elevated in-store experiences. The retailer continues to see robust demand for physical retail amid its growth strategy.
This development underscores Superdrug’s commitment to bricks-and-mortar expansion, as verified by multiple industry reports.
